SGT.IO

Challenge:

Present complex and abstract e-commerce integrations in a manner that is both simple and engaging for non affiliate-marketing industry members to understand. Utilize best practices to maximize our SEO and turn a static website into a lead generation tool.

Solution:

By simplifying the brand, incorporating a more energetic color palette and utilizing minimalism and white-space – we transformed SGT.io into a more friendly and approachable brand. The previous website’s structure and design made it difficult to understand the core offerings of SGT.io. In organizing our white-label products and API’s into distinct product pillars with numerous integration concepts as rich-media HTML5 animations, we were able to better conceptualize our product’s tangible value in a more meaningful way to clients.

Result:

After re-launching SGT.io, the company has increased their qualified online sales leads ~300% using automated emails with pre-qualification surveys that identify customer pain-points and the page they came from on our site.

Skills used:

Illustration, animation, Javascript, HTML, CSS.